What is targeted advertising?
Targeted advertising takes into consideration users' gender, age, location, income level, marital status, and interests, and is shown to a certain audience based on these factors. For example, you can show an ad for sports and camping equipment to men aged 30 to 45 who lead an active lifestyle. Or use a targeted ad to jog the minds of users who chose products on your site, added them to their cart, but didn't purchase them.
Features of targeted advertising
Contextual ads and blocks work with existing demand. They will be shown to users who already searched for terms related to the product.
In addition to working with current demand, targeted ads let you generate demand among an audience that is likely to be interested in the product offered.
There are special services to launch targeting that let you configure ad impressions based on the audience, and choose a format. You can place targeted ads on Odnoklassniki, VK, and other VK company projects independently by using the myTarget platform.
In addition to working with current demand, targeted ads let you generate demand among an audience that is likely to be interested in the product offered.
There are special services to launch targeting that let you configure ad impressions based on the audience, and choose a format. You can place targeted ads on Odnoklassniki, VK, and other VK company projects independently by using the myTarget platform.
What does an ad look like?
How your ad will look depends on the format, publishing platform, and audience settings.
Ads can be designed for impressions on desktop (PC and laptops) or mobile (smartphones and tablets) devices. There are also ads that can be placed on both device types (cross-device placement).
Payment
Targeted ads are paid for by impressions, clicks, app installations, or fully viewed videos. You determine the advertising budget yourself.
To sum up, targeted advertising is showing your target audience ads based on their characteristics and interests. It helps you achieve optimal results at the lowest possible cost.
To sum up, targeted advertising is showing your target audience ads based on their characteristics and interests. It helps you achieve optimal results at the lowest possible cost.
Explore the myTarget platform interface before launching your first campaign to learn how to create ads quickly and efficiently.
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